“We are officially off the ground: Corp name: DREDDIT Tag: B0RT”
Fletcher were the founder of the primary TEST corp, Dreddit. Fletcher created Dreddit by making a post on reddit, trying to gauge interest for a reddit-based corp in EVE in 2010-02-09.
Fletcher then went on to make a recruitment post for the corp on /r/gaming.
The corp took off and the rest, as you say, is history.
Fletcher handed over the reigns of CEO to Dank Nugs after two months.